From Friendster to HootSuite: Elaiza’s Path to Social Success

Elaiza Datar

Elaiza attending the Social Media Awards

One of the best ways to learn how to further your experience in social media is through others, and while my recent Student Spotlights shed light on how university students are utilizing social media in their education, it’s also great to hear from other social media professionals on how they developed passion and experience in the digital space. With that said, I am please to introduce Elaiza Datar, a Community Coordinator at HootSuite. Hear how she got into social media, and what advice she has for students of social media:

How did you get into social media?

I joined my first social network site, Friendster, when I was 12 years old. Then I joined MySpace, next was hi5, and by the time I was 16 I faked my age to join Facebook because that’s what all the older kids were on. Social networks have come a long way in such a short period of time. In a way, I’ve grown up with social media! And especially having lived and traveled all over the world, social media has become crucial in the distant relationships I’ve built and maintained throughout the years.

As a university student I wasn’t sure of what I wanted to do after graduation. I knew I wanted to pursue something I was passionate about but I was passionate about so many things and unsure of how to make a living off them. One day I stumbled on a TedTalk by Gary Vaynerchuk and felt my eyes open to the possibilities of social media. Since then I knew that social media would be the vehicle through which I build my career and pursue my passions.

How did you come to work for HootSuite?

I was attending one of DaveO’s (VP of Community) HootUps at Capilano University, #HootUpTREC, with a few of my friends. DaveO approached our group at the end of the talk and I told him that I was applying for a position at HootSuite and its been history since. At our recent team BBQ he said it was my swag and ‘low maintenance’ vibe that gave him a hunch that it would be a good fit. And looking at his track record, DaveO’s hunches have gotten him pretty far in life.

I was brought on to help coordinate the HootSuite Campus Ambassador Program which has been such a fruitful experience. We just graduated our first batch of talent and are currently recruiting students from new regions and new Universities around the world!

Working for a company with passionate and hardworking individuals makes coming to a 9-5 job fun and extremely rewarding. Working with a start-up company means there’s a lot of growth happening and a lot of freedom for you to exercise creativity and materialize your ideas. These feelings translate directly into our Campus Ambassador Program.

Some of the HootSuite Team

Some of the HootSuite Team

Why is having an online presence important to you?

I was fortunate enough to have lived and grown up around the world. Doing so made me realize the importance of social networks in maintaining, and in some cases rediscovering, the relationships I had built and communities I interacted with throughout the different chapters of my life. Thanks to the Internet, no matter what corner of the planet I’m on, I will never be homeless or hostless. Whether via posting a status on my facebook page to any of my international friends who may be in the area, or logging onto couchsurfer.com and getting in touch with generous strangers.

But more than that, having an online presence has been a gateway to endless opportunities. Having an online presence means being a part of an online and offline community that one may not have encountered otherwise. The internet has made it possible for anyone to be who they want and feel like a part of something bigger than our day-to-day bubble. Our individual ability to create meaningful impact in distant communities or pursue personal life changes is incredibly empowering.

What advice do you have for students learning to use social media for personal or professional brands?

The best thing you can do is find things you’re passionate about – whether it’s food, snowboarding, not-for-profits, or even socks! Then find local businesses or organizations related to your passion. The next step is the hardest, but the most crucial: approach the business or organization and volunteer your social media services.

You will have a million and one reasons why you shouldn’t. Maybe you think you don’t know enough about social media to represent a brand? My SEO instructor at school knew nothing about SEO when he got hired for his first SEO gig but he turned to Matt Cutts and Google. Flashforward a few years and now he’s running his own successful online advertising company. Lesson: Google is your best friend, use it wisely.

If your passion is social media, the HootSuite Campus Ambassador Program is a great in. You learn how to engage with communities online (international Campus Ambassadors and HootSuite staff) and offline (your campus community), as well as the technical aspects of social media.

As long as you’re giving your social media services to something you’re passionate about you will enjoy what you’re doing and feel inspired to learn as much as you can, and to do the best that you can. Having this hands-on experience will not only teach you about the industry, but it will give you the experience to take your social media career to the next level (aka a paid job).

There are lots of other ways to learn social media. Take on an internship, read as many articles as you can, find a mentor, take a course, attend networking events, etc. But whatever you do: stay curious and stay hungry. Social media is a continuously evolving game and to stay on top of it, you need to adapt with it!

Elaiza DatarElaiza Datar @ElaizaDatar

Elaiza is a Community Coordinator for the HootSuite Campus Ambassador Program. She graduated from the University of British Columbia with a B.A. in Political Science and from SFU with a Digital Communications Certificate. When she’s not cultivating communities online or engaging them offline, she’s climbing up rocks, downhill biking, hiking, and soaking up the great outdoors. More Elaiza at http://about.me/elaiza_datar

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HootSuite Dashboard

A Hoot-Tastic Opportunity

HootCampusThis week’s FAQ post is being put on hold in order to highlight an amazing initiative from HootSuite. For those of you who may not be familiar, HootSuite is a powerful social media tool, and as a company has many other programs and departments that aim to help students and professionals develop their social media knowledge and skills. One such program is their HootSuite Campus Ambassador Program, which works with university students around the world to gain experience in various roles. I am excited to announce that I have been asked to join the program as the first HootSuite Campus Ambassador Program Mentor!

What exactly is the HootSuite Campus Ambassador Program?

“The HootSuite Campus Ambassador program helps students connect with each other, lead the social media space at their school and community and represent HootSuite on campus, while gaining valuable career experience.” Students can apply online to become an Ambassador for their school, and then will be assigned one of four Ambassador roles:

  1. HootUp Star – Responsible for hosting HootUps, which are ultimately HootSuite inspired TweetUps, on and around campus, and reporting/sharing the results.
  2. Content Writer – Works to compose blog posts to be featured on HootSuite’s blog HootSource, helps curate content for HootCampus’ social media channels, and interviews others about their HootSuite experiences.
  3. The Moderator – Helps come up with topics for Hangouts and Twitter chats, and collaborates with Liaisons to bring in special guests.
  4. Trusty Liaison – Network and talk to students, professors/instructors, professionals and invite them to HootUps, Hangouts, and chats.

Each Ambassador is encouraged to be creative and bring their own flair to their role. Ambassadors are also given 3 months access to HootSuite University in which they can earn their HootSuite Professional Certification.

What will I do as a mentor for HootCampus?

As a mentor to the HootSuite Campus Ambassadors, I will provide help and advice for the Ambassadors in their respective roles, participate in Hangouts, chats, and HootUps, and work to spread the word about the program and recruit new Campus Ambassadors. Here are some of the ideas I have as a mentor:

  • Utilize Google Hangouts and Twitter Chats to connect with the Campus Ambassadors and answer questions
  • Brainstorm ideas to help the Ambassadors expand and develop their roles and projects
  • Introduce Campus Ambassadors to other social media professionals for chats or mock interviews

How can you get involved?

If you’re a student, consider applying to be a HootSuite Campus Ambassador! This is a perfect way to edge your way into the world of social media, network, and add valuable experience to your resume. And anyone can participate in #HSUChats and network with others on Twitter, as well as get their HootSuite Certification through HootSuite University. Overall, it’s a hoot-tastic opportunity and I’m honored to be a part of it!

Questions or comments? Post them below!