FAQ: I’m not a blogger, how can I showcase my experience online?

Students often ask me how they can showcase themselves or their experience online without blogging. This is a great question, especially for those who aren’t writers, or perhaps don’t have the time and resources to sustain a blog. There are several great online tools out there that can help you represent yourself online without blogging, or even as a compliment to your blog if you have one. Here are a few of the more creative and unique ways to represent yourself outside of your traditional social media channels:


I stumbled across this awesome site after conversing with @adelynlee on Twitter. She has a great profile set up to compliment her online presence.



This free and easy to use site allows you to create a short summary of yourself and provide links to your other social media profiles.



Similar to the above site, Zerply creates a page that features information about you. “Zerply is a simple professional network focusing on your experience and talent while presenting you in the best possible way.”



“We create stunning video introductions and profiles for motivated job seekers looking to standout in today’s crowded job market.” If you’re looking for a truly untapped and unique way to profile yourself, ViewYou is it!



Pathbrite is a brilliant site that creates an online and visual portfolio of whatever content you choose to include.


Whether you use one of the above or one of the many other platforms created to help you showcase yourself online, you’re sure to make an impression, even if you don’t have a blog.

Do you use another platform to showcase yourself? Tell me about it in the comments!

FAQ: Should I let employers see my social media channels?

This week’s FAQ seems an appropriate follow up question to my earlier post about what you should and shouldn’t do while representing yourself online. Should you let employers see your social media channels? You might think it’s none of their business, that you’ll share some but not others, or just don’t know. Here are some things to consider in order to help you answer the question:

Social media is a good way to showcase yourself.

Using your social media channels to create an online persona that potential and current employers can interact with is important in this day and age. As I’ve mentioned before, if you’re looking to work anywhere near social media or online marketing, you BETTER have an online presence that displays your experience in a positive way!

Social Media Love

If you have nothing to hide, why not?

There is a lot of controversy out there about whether or not your potential employer should have the “right” to see your social media profiles in, before, or after an interview. However, as I read the stories I can’t help but wonder, if you have nothing to hide, why wouldn’t you let an employer see you on social media? Now, I do know that there are exceptions to the rule, but really, I WANT my boss to see that I’m rocking it on Twitter, or that my Pinterest account is driving traffic to my blog. Facebook is admittedly a little trickier; however, think about this: do you want to work for an employer that would judge you for having a great time at dinner with your friends Friday night?

Not doing so could cost you the job.

Again, I realize that this may not hold true for every field out there, but in general, if you keep all your social media channels private you might not get the job. Think about it…if the other candidates are tweeting about information related to the industry, have an awesome Pathbrite portfolio, or even public Facebook posts sharing articles that would interest a recruiter/employer, and you don’t, do you think you’ll get the job?

I’ll let you be the judge. Ultimately, it is your decision whether to share or not, but hopefully this gets you thinking about why it’s probably a really good idea.

What’s your opinion? Tell me in the comments!

FAQ: How can someone work in social media?

Working on social media

Me, working on social media!

Periodically, I will select a frequently asked question (FAQ) about social media or online marketing, and make my very best attempt at providing a thoughtful and helpful answer. Make sure to share your FAQs with me via the comments below, on Facebook, or on Twitter (use hashtag #SM4students).

This FAQ came from my mom (shameless shoutout!). She explained that when she tries to tell her friends and colleagues what I do, she often gets blank stares or confused expressions, or perhaps a, “What? How do you work in social media!?” I realized that I too often have to explain myself when people realize that I get paid to tweet. While the perception might be that I am getting paid to click “Post” on Facebook, the reality is that there is much more to it. So, I’ll try to explain the answer to the question, “How can someone work in social media?” by describing some of the most common social media job descriptions.

Common Types of Social Media Jobs

1. Online Community (or Marketing) Manager – Community managers are most often responsible for monitoring social media networks on behalf of a business or brand. They listen to the community or audience and help translate engagement, questions, comments, etc. into ideas for future strategies, campaigns, and content. It is important for community managers to be able to represent the business in a positive light, as well as proactively respond to negative comments or responses. This requires an intelligent understanding of the brand’s voice, how the business traditionally interacts with customers, and who the target market or markets include, not to mention an intimate working knowledge of all the top social media networks.

2. Social Media Strategist – A person in this role is responsible for working with the marketing team to think up unique and creative campaigns to unleash online. They will also look at which social media channels are most appropriate for the business to have a presence, and which are likely to yield the best benefits. A social media strategist might also be the person responsible for analyzing the results of any social media campaigns through growth metrics, website traffic, or lead conversions.

3. Content Creator or Copywriter – As they say, “Content is King,” and a social media copywriter is responsible for making sure that a business’ content is fresh, creative, appropriate, and written/built to engage their social media community. Honestly, this can be a full time job depending on the size and scope of the organization.

4. Multi-tasking Social Media GeniusOkay, so I made up this job title, but I thought it worth mentioning since it’s pretty much what I do. Since the social media industry is still in its infancy, many social media jobs have different responsibilities attached than what I’ve mentioned and/or there is one to two people that do all of the above as one role. For example, my job includes posting, monitoring, responding, scheduling, listening, strategy and campaign development, content gathering and creation, analysis and reporting, consulting, training…and the list could go on!

Beyond these common positions, there are also many opportunities for Social Media Directors, Coordinators, Managers, etc. – all of which vary in responsibility. And on top of all that, almost every marketing position, and definitely every online marketing position requires knowledge of how to use social media to market a brand (not just how to use your personal Facebook profile to see what your friends are doing Friday night!).

Where are the social media jobs? How much do they pay? Check out this great infographic from Onward Search for some insight:

Social Media Jobs and Salaries Guide
© 2012 Onward Search

Did I answer the question or am I missing something? Let me know in the comments!

The New & Improved SocialMediaForStudents.com!

I have finally gotten to an item that has been on my mental to-do list for over a year now – revive SocialMediaForStudents.com!

Check!Having originally created this site for my senior honors thesis, I did what I promised I wouldn’t and barely touched it after I completed my thesis presentation (in which I got an A+)! I could list excuses for not having posted in over a year, but I’m more excited about announcing the following:

1. SMFS Got a Face-Lift!

I thought it only appropriate that the re-introduction of SMFS came complete with a new look, updated info, and new, exciting ideas for content. Some of the changes include:

2. New FAQs Blog Series

When I asked myself what types of content I want to start posting, I came up with the idea of starting a FAQs blog series. In other words, I’ll answer a FAQ about social media or online marketing. While I have started a list of what I think are frequently asked questions about social media, I want to hear what questions are on your mind. Post them in the comments below, and I’ll add them to the list!

Now, as I once wrote, too long ago…join me in learning social media one lesson at a time!