Whether we like it or not, social media is constantly evolving.  Although there are small changes happening on many social media platforms, the platform that is currently consuming headlines is Facebook.  As I am sure many of you have already noticed, Facebook has recently made some major changes in the way it’s social network functions.

Arguably the most influential change is the ability to “subscribe” to Facebook Users’ updates.  Not only can you now subscribe to people who you aren’t friends with, you can also choose what updates you are subscribed to from your friends.  In addition, there are more options concerning what you see in your news feed – you have the option to hide stories, change your subscription, or unsubscribe altogether.  You can read more about this feature here: Introducing the Subscribe Button.

What is more important about these changes is the implications it has on social media marketing.  Now users can still like your page, but choose not to see any of your updates in their news feed.  What does this mean?  You have to be even more diligent about what you’re posting, when you’re posting, and how often you are posting.  Here are some resources for learning how to go about posting to Facebook:

• When are Facebook Users Most Active?
• The Science of Social Timing
• What to Post on a Facebook Page

Moral of the story?  Make sure you stay up-to-date on the evolution of social media – and be aware of how it affects your social media marketing strategy.

Anything you’d like to add?  Share it in the comments!