Using Social Media to Snag a Job

Find Job Using Social MediaYou may be stressing out because college is winding down and you don’t have a whole lot of experience. Fear not, you can stay on track and gain experience without having a job in college. Let me rephrase that, you will have some sort of a job. Researching, learning, and optimizing are all a job in themselves.

In the rest of this post, I’m going to talk about how you can master each social media platform from a professional standpoint. Plus I’ll include  little tips on how to separate yourself from the crowd.

Facebook

Facebook can be a little tricky to master in a professional sense. However, if used right, it can be used to highlight both your skills and interest because Facebook allows you to include what you like to do in your free time and any skills you have.

You have to be careful though. Even though you don’t have to stick to boring content, you have to make sure you steer clear of anything you wouldn’t want your Grandma seeing. If you can’t avoid posting pictures from the party you just went to last night, make sure you set your privacy settings appropriately.

Twitter

Twitter is a great place to show a little bit of your marketing skills. If you have a blog (which you should: more on the blog below) you can promote your blog posts and interact with other bloggers to create relationships. This will show future employers you have experience with social media promoting and have already created relationships.

HootSuite

You should use HootSuite to stay organized, schedule tweets, track keywords, and manage all your accounts.

google+Google+

You can easily share information with others on Google+. It even gives you the option to create circles and only post certain things in specific groups. It is an easy way to be professional and social at the same time. Here is a great resource for creating and optimizing your account.

LinkedIn

Of course LinkedIn is the best resource when it comes to promoting yourself professionally. It’s basically like an online resume. What a lot of people don’t know though, is how to optimize their profile to get the best results.

The best way to separate yourself from the masses is with your “summary.” Your summary is basically an introduction of who you are. Most people don’t spend a lot of time on it because they treat it like the objective on your resume.

A one page resume doesn’t allow you to take up a lot of room with an introduction but LinkedIn’s summary gives you the room to write and it’s important to use it.

Most importantly, your summary should be told like a story. Detail how you got to where you are and what makes you tick. Again, make sure you add your voice and personality when you write to make your summary unique.

Something worth reading is HubSpot’s eBook: The Ultimate Cheat Sheet for Mastering LinkedIn.

Take Matters into Your Own Hands

Yes, school is a very valuable tool but it isn’t everything. Most classes don’t teach you about new media tools that have just come on the market. Although textbooks are valuable in some sense, you can’t exactly learn what’s currently happening in the marketing field from a book published in 2004.

Marketing is a fast paced field and in order to stay up-to-date, you have to do a little research at least a couple of times a week. It’s a good idea to create an RSS feed with sites like MOZ, Social Media Examiner, HubSpot, and CopyBlogger to make it easy to find great content.

A big perk about reading an RSS feed is you will be able to talk to other people about things happening. For instance, if you go into a job interview, you could actually discuss new marketing advances which will make you look like an expert.

Application Process

Competition is fierce in every job field, marketing is no different. Set yourself a part by jazzing up your resume. Although a paper resume is still needed, you should create a resume in multiple formats. Not only will this give everyone the option of choosing which format they prefer, it also shows how versatile you are.

I found a hilarious resume video by Matt Epstein. He makes sure to include his skills but he also adds humor and personality to the message. However, it’s important to make sure to include a link to a traditional resume too.

With all the social media platforms, it’s important to sign up for accounts ASAP. Future employers are looking for people with experience in social media. Even if you don’t have actual job experience, by actually using social media, you will be able to prove you have knowledge and initiative.

Hannah KaufmanHannah Kaufman

Hannah is the Associate Inbound Marketing Strategist at Savvy Panda, as well as a HootSuite Campus Ambassador. She enjoys learning new Inbound strategies and writing blogs, as well as running and playing with her four dogs. You can find her on Twitter, LinkedIn, or Google+.

Advertisements

Student Spotlight: Kyle, PR Major & Aspiring Social Media Community Manager

This student spotlight is on Kyle Dempster, a public relations major at Slippery Rock University of Pennsylvania with a focus in social media. Kyle is an aspiring social media community manager and HootSuite Campus Ambassador.

Kyle DempsterWhat is your background in social media?

I began in the early days of Myspace when social media was just starting to take off. I was in ninth grade and had no idea what it would become by 2013. I migrated to Facebook in 2007 or 2008 and began using it extensively. I really like the options and ways to connect with people. I was on social media way more than my friends at the time but I saw social media as nothing more than a fad. I joined Twitter in 2008 because many of the podcasts I listened to were promoting its use for connecting with fans — little did I know how prevalent it would become.

When I entered college in 2010 I went in as a secondary education history major, but soon decided I wanted to interact with people more. I changed my major to public relations because I knew I could pursue social media work through that track. For a couple of years now, I have frequented Mashable to learn more social media information and to keep on top of changes in the field.

Furthermore, in July of 2012 I visited HootSuite’s site and noticed HootSuite University for the first time. I decided to take the certification course and quickly fell in love with the company’s atmosphere. This led me to join #HSUChats on Twitter, and through that I was recruited as a HootSuite Campus Ambassador.

You can find me on almost any social network under the username KyleDempster7.

Why do you think social media is such an important component in business?

I think social media is a fantastic way for businesses to connect with their customers and it is really important in an age when we have so many products to choose from. Because of this huge influx of choices, organizations need to stand out when it comes to their customer relations.

People love to be heard and sometimes all it takes to make them feel heard is a ReTweet or a simple thank you in response to their comment. I also think it is a great way to forge bonds with people that would never have been heard before social media. This gives businesses the chance to create brand ambassadors as well as create mutually beneficial relationships.

I would love to become a community manager someday; talking to consumers via social media really gives me a thrill, not to mention pride in my work.

@kyledempsterHow has your online presence helped you to network or job search?

This interview, for example, is all thanks to meeting Kayla, and learning about this blog via the HootSuite Campus Ambassador Program. I also find it very useful to have respectable social networks setup that I can direct future employers to. I’ve even gone as far as creating business cards with my Twitter handle on them!

What is your favorite aspect of social media?

This is a tricky question…I love the changes and new opportunities to connect. I’m a big techie at heart so I also love seeing social media integrated into devices, like the iPhone.

What advice do you have for other students?

Read, read, read! Not books published years ago, but articles by reputable social media organizations like Mashable and HootSuite. I think books and theories have their place, but social media is cutting edge; it’s fast and it can be unforgiving, so make sure you know the lay of the land.

Kyle DempsterKyle Dempster @kyledempster7

Kyle Dempster is a public relations major at Slippery Rock University of Pennsylvania with a focus in social media. He is also the Public Relations Chair of his school’s chapter of PRSSA and its public relations firm, Rock PRoductions, a HootSuite Campus Ambassador, and works at the Office of Residence Life as their social media manager. Learn more about Kyle on his website.